What with the Kindle being the super number 1 product on Amazon, it initially appears that the clamour of preferring ebooks over their physical counterpart is slightly a bit disingenuous or at least misguided. After all, it appears that of the titles bought for the Kindle, more often than naught are, shall we say, priceless:
And how much money is Amazon making? How much money are authors and publishers making? When GalleyCat examined the Kindle Store bestsellers, they found that 64 of the 100 bestselling eBooks, the majority, were, in fact, free, including the number one bestseller, “Midnight in Madrid”, by Noel Hynd.
It’s question of cost, and the chilly reception from publishers who probably never thought the iTunes effect would be superimposed at great length upon their industry:
But publishers have ignored this demand. In response, several conglomerates have aggressively moved to protect their legacy. Macmillan recently announced a plan to delay the publication of e-books and offer enhancements that will justify a higher price. This tactic is aimed at Amazon’s policy of trying to set $9.99 as the expected price for an e-book. Most are priced much higher — but that’s beside the point. Amazon and publishers are fighting over this fiction, not the reality. Because Amazon’s customers have made it clear that $9.99 is still too high for their taste. Most titles in the company’s list of top 100 Kindle bestsellers are priced below $9.99, and the most popular price point is $0.00. But publishers can’t hear this, because they’re a little distracted right now.
All this is coinciding with imminent launch of the super secret Apple Tablet so achingly soon. And it’s no coincidence, since I feel that while Amazon has successfully developed and marketed its own niche in the book industry with the Kindle, consciously or not, they are following the Apple iTunes model of providing a platform for cheaper, more widely disseminated content. That is what consumers want. That is what authors, especially new aspiring authors, want.